December 2017

Home  /  2017

I am a great fan of eastern philosophy and the way they simplify strategy and life. One of my favourite authors of that time is Miyamoto Musashi, who wrote a book called “The Book of Five Rings”. He was a famous swordsman samurai in 1645, who fought his first battle at the tender age of 9 and fought 60 duels in his lifetime, not losing even a single. The best part about his writings is that even though it was written during the 17th century, the strategies and philosophy, which he spoke about, are still relevant in modern business and entrepreneurship. Many Japanese businessmen consider this book as

In the first case of blue whale challenge death, a teenager committed suicide on 30th July 2017 in Andheri in Mumbai. Blue Whale began in Russia in 2013 with "F57", one of the names of the so-called "death group" of the VKontakte social network, and allegedly caused its first suicide in 2015. Philipp Budeikin, a former psychology student who was expelled from his university, claimed that he invented the game. Budeikin stated that his purpose was to "clean" the society by pushing to suicide those he deemed as having no value Basically, this game has a duration of 50 days. People are joining the game by uploading eerie selfies or any

If you want to become a Creative Powerhouse and increase the productivity of your own creative process, there are three things that can help. First, be sensitive to your own experiences. Pay attention to how things make you think and feel .That's how we distinguish from true insights. As Steve jobs put it , "The best designers are those " who have thought more about their experiences than other people." Similarly, the Disney process asks filmmakers to look inward. to think about their own emotions and experiences until they find answers that make imaginary characters come alive. Jerry Robbins pushed his West Side Story

Today, when I came back from  a trip, I opened my facebook and found that the like button was looking a bit different.It had a blue icon below it! And a new icon beside the blue one.When I moved the mouse over the like button a new sub-menu opened with 5 new types of Facebook Reactions icons.That specific blue icon, and the new heart-shaped one, are part of the Facebook Reactions the company has just launched. Along with giving “likes”, users will now be able to express their feelings through 5 additional reactions: Love, Haha, Wow, Sad and Angry. And this new addition opens doors

Real Time Bidding - This is one of the most fundamental topics of Online Advertising. What is RTB? From the name - Bidding, it sounds like an auction. And when you imagine an auction in the context of the advertising industry then you think it must be an auction of advertising resources. Right? That’s correct. RTB is nothing more than an auction of display inventory where advertisements are shown.  Different advertisers bid on this inventory and the highest bid generally wins. For that reason, advertisement with the highest bid is displayed on the publisher’s website. Is that very simple enough? That’s great. Now, lets

Are you suffering from Social PDA??? Please have a look at these status messages Koochi poo pls come soon , sona Misses u a lot! Completed 1 week with my new found love and celebrating it with my adorable darling ragini! Do any of these ring a bell? I am sure you’ve seen these status or tweets on your timeline, of lovers talking to each other on social networks, or posting comments on each others walls. Tagging themselves in bitstrip pics on each others walls. Most of us have friends who do all this kind of stuff and we keep getting annoyed by it and I