How To Make Your Content More Appealing
Content marketing isn’t comprised of just blog postings and articles. You can use different formats of representation to deliver your content more interestingly. Make them into an infographic or visually appealing videos. For example, Squatty Potty spent about $600,000 on a funny commercial of a unicorn pooping rainbow ice-cream by using their product and portrayed their boring product in a very creative and attractive manner. They associated the idea of their product with something absurd and entertaining.
Your industry may not seem interesting to a majority of people but the judgment is not absolute. There will be people who find it interesting. Type in the keywords of your content on BuzzSumo and it will list out things and topics which are popular in your industry. If your content is educational and helpful to the viewers, it will attract them towards it. Ask them to share it on social media and you can create those visitors into customers.
So concentrate on providing value to your product. Frame your content in a manner that it educates and helps your viewers. It will be useful to someone or the other. If the necessity of your product is derived efficiently, it will promote your product faster. People want to know about things that make their lives easier.
Derive certain major problems or handicaps revolving around your product and glorify your product as to how it can solve them. This way you are creating a necessity for your product in their minds. And don’t be afraid to go a little unrealistic at times. Exaggeration can be helpful. All you need to make sure is that the idea is conveyed and it imprints in their minds.
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