Content Writing

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Content Writing

Creating content that turns the head and churns the ideas

WHAT IS CONTENT MARKETING?

The most influential digital marketing process mainly focuses on presenting the target audience with valuable data that they are seeking for. Which ultimately solves or addresses their problem to the world.Content marketing persists for a longer time which helps create a community within the target audience by insulating the value of trust and loyalty. It aids the process it purchases decisionBy which audiences are turned into potential leads and possible buyers.

WHY DO YOU NEED CONTENT MARKETING?

Nowadays everyone who holds a website knows the value of content marketing services. The reason is simple ads have been made for several decades. Print, Radio, TV, and now digital media. Due to such ever-increasing speed, consumers grew skeptical about ads. They don’t believe in what they see, hence trust has become an important factor for gaining the consumer’s footfall and that’s why content marketing has become an important factor.

REASONS to invest in content marketing.

1. Shapes the journey of a customer.

We have noted that 51% (stated by Think Google) start their search with the search query. They prefer organic answers and information rather than ads and refer more toward less preachy content to decide their next step.

2. Sales and leads driving content.

Consumers themselves have said that content presented by brands did influence their buying decisions. It proves that content marketing will give brands Xavier traffic on websites and help them increase their brand visibility which will eventually boost their leads and sales.

3. It’s cheaper and gets trusted leads

As per Demand Metric, content marketing costs 62% lesser than traditional marketing. Generates trusted leads 3X times!

Content Evaluation

We evaluate your current website traffic and content to check how it can be improved. Check which channels you publish your content, what is your current content flow and does it reflect your business values and goals. We do a deep diving analysis before crafting your content.

Content Strategy

We use our marketing knowledge that we have gathered for a decade which is backed by the creative minds of our content writer Bees. We set your business goal clear and craft the content strategy around it, brainstorming about platforms, types of content, keywords and topics, and date, time, and place to publish the content

Content Creation

This is the most crucial part of the process. We all make sure our content is a head-turner, and give what the audiences are looking for. Our specialized content writer Bees develops various content pieces that suit your business. It consists of long and short blog articles, social media posts, infographics, ebooks, case studies, and much more. Each verse is proofread by our editorial team because quality matters to us more than anything else.

Analyse And Optimise

Now, all the content is live, it’s time to analyze and optimize the content. We check how much traffic is getting, how many leads generated, and more. Our dedicated team tracks all the essential performance movements and converts them into data. A custom report is shared which enables you to evaluate the Return of your investment in the content marketing process. Clear and simple!

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