What is online P.R.?
Usage of online media by consumers and influencers for creating and sharing content about your brand and organization. Reaching out to an organization’s audience and communicating with them via online media is Online Public Relations. Building and managing your online reputation. A good celebrity is one who has a specific mindshare of his / her fans – positioning yourself rightly in the minds of the people is critical to have a distinct and premier brand identity. We do this for you using sophisticated tools like the brand positioning map. Moreover, we manage your presence across social platforms, keeping the message focused on the image and identity you wish to convey, not letting negative perceptions tarnish your presence
When we talk about online PR, we are talking about activities geared towards influencing Media, Communities and Audiences that exist solely on the Internet using online channels. This includes Search Engines, Blogs, News Search, Forums, Discussion Threads, Social Networks and other Online Communication Tools. Brand Reputation Monitoring and management is also a focus area for online PR.
Any organization, either a startup or an established entity creating and managing good online PR practice from the initial stages, along with SEO and Social Media presence, becomes pivotal to ensure a successful Digital Marketing strategy. If a business has news, they should make it easy for the media to find out about the same. This is where we come into the picture. We specialize in passing on every new feather in your hat to every important eye that needs to see it.
• Why do you need an Online PR service?
Anybody having access to and being exceedingly aware of the use of Social Media, one will question the need for an online branding agency. There are a number of pitfalls though when celebrities address their own issues. A single statement made public under the emotional or professional influence would have an adverse effect on one´s hard built image. By employing specialists in Social Media Marketing and Online PR, you rest assured, for this is what we specialize in. Keeping a constant check on every word about you that goes live, we ensure a thorough online image makeover for you. A professional has a skill set to help you boost and improve your reputation. At the end of the day, we will know your business BEST.
How can online P.R. help your business?
- Builds your virtual brand
- Reaches international markets
- Generate Leads
- Increases your visibility
- Measure your results
What can we do for you?
- Online Press release
- Interviews in publications
- Bloggers engagement
- Online events
- Journalists and bloggers conference
- Creating and distributing viral videos
How do we do it?
- Online visibility of press releases to a huge number of relevant websites and blogs.
- Engaging and communicating with bloggers.
- Using Search Engines, Blogs, News Search, Forums, Discussion Threads, Social Networks and other Online Communication tools to relay important news related to your brand.
- Online Reputation Management.
- Inviting guest bloggers to post on the company’s blog.
We do this using sophisticated tools like the brand positioning map and other Social Media strategies like generating online reviews, using Blogger Engagement and Optimizing your Twitter and Facebook pages. Moreover, we manage your presence across social platforms, keeping the message focused on the image and identity you wish to convey, not letting negative perceptions tarnish your presence.