Voice Search

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Voice Search

Consumers love voice search. From telling Alexa to turn on the lights to asking Google where the nearest pizza place is, voice technology has rapidly evolved from being a novel function into an essential tool. By 2020, half of all online searches will be voice-activated. To date, Amazon has sold more than 100 million smart speakers and Alexa-enabled devices like the Echo Dot, Echo Spot, and Echo Show, while the number of Google Home devices in use currently exceeds 50 million. Voice is now mainstream — it’s built into our televisions, serving as the virtual concierge in hotels, and helping university students navigate their class schedules.

Add to that the growing number of vehicles with integrated voice technology and the multi-billion worldwide smartphone market, and it’s easy to see why Voice Search Optimization (VSO) is critical for companies that want to establish and maintain a meaningful online presence.

As a voice search marketing agency, we develop and execute high-quality voice search optimization and marketing strategies for smart voice devices and platforms including:

  • Google Home, Google Mini, and Google Max
  • Amazon’s Echo Dot, Echo, Echo Plus, Echo Spot, Echo Show, and Echo Look
  • All iOS-enabled devices
  • Windows Cortana
  • Android

VSO Offers you:-

Here at Beeinf Social, our team of voice search experts use our proprietary voice optimization process to deploy voice search solutions that deliver accurate results which are consistent with your brand. Our focus areas include:

  • Voice experience optimization
  • Voice search protocol adherence & customization
  • Technical SEO
  • Advanced schema / structured data markup
  • Voice query research and optimization
  • Identification of typed vs. voice search keywords
  • Qualitative/quantitative voice search analysis marketing research
  • Up-to-date voice search query data voice search analytics

SEO vs. VSO - What's The Difference?

Search Engine Optimization (SEO) has long been the gold standard when it comes to creating content that users can easily find using a search engine. Voice Search Optimization (VSO) is essentially SEO for voice.

When users conduct a traditional text search on Google, Bing, or any other search engine, they tend to type in specific keywords and fragmented phrases instead of using full sentences. By comparison, voice search through a smartphone or smart speaker starts with the user posing a complete question phrased using natural language. Voice search users are looking for specific information or answers by engaging in a conversation.

This is the critical distinction that sets VSO apart from SEO — with VSO the search is done conversationally through spoken voice commands that are processed via an artificial intelligence (AI) platform. Users pose multiple, progressive questions to find the information they’re searching for.

By comparison, SEO focuses largely on keywords typed on a keyboard or touchscreen in order to generate search engine results pages (SERPs) with results that best match the user query.

Another key distinction between SEO and VSO is that there are two distinct types of voice search services- voice search optimization for search engines, and voice search optimization for voice assistance

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