Spocto

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Introduction

Spocto is a proprietary tool which help marketers to reach out to audiences at right time and through right channel

Brief

To create awareness Increase online registrations

Unspam Campaign- Day 1

We Launched a 2 day Campaign spamming Marketers and advertisers through e-mail,Phone call , SMS

#Unspam was the Trending topic on twitter

2,00000 SMS were sent

15,000 Whats app IVR were sent

Unspam Campaign- Day 2

Spocto Video was launched

Sorry E-mailer, SMS and whats app and message were sent to Users

#Spocto was no. 1 Trend In India

Media Coverage

Results….

Tweets – 5796

Time lines Delivered – 34,943,475

Contributors- 1250

Reach – 2,872,248

In the end…

We reached out to more than 900,000 people in 2 weeks

Engagement increased by more than 200%

Total registrations: 10,800