Podcasts are subscribed to audio programs. You can listen to them on your smartphones whenever and wherever you like. Podcast Marketing strategy is a tool that helps brands to communicate to a captive audience. Specializing in advertising podcasts, content marketing podcasts, and digital marketing podcasts, we offer your brand the power to tell its story anywhere, at any time. With the best marketing podcasts, we help you reach a new audience and be more than a business.
What we do:
At Beeing Social, We assist you in designing and strategizing the material for your podcast. We filter and choose the content that is the most appropriate for your brand and the product/service you offer. We then proceed to capture the audio at a professional level, after which it is edited professionally to produce a high-quality podcast.
We then publish your freshly created podcast on the many prominent podcasting networks, including Apple Podcasts, Spotify, Pocket Casts, Google Casts, Castbox, and more. This ensures that your content is available on most of the sites that users visit regularly.
The steps that follow the creation and distribution process in the monetization of your podcast. You can be confident that your content will be profitable sooner or later after your podcast has a significant audience. Paid adverts, naming sponsors, advertising your own product/service, affiliate marketing, repurposing your content, and other methods of monetizing your podcast are just a few approaches to adapt your podcast.
The benefit of digital podcasts is that the audience can openly go on about their day while tuning in to them. Also, in contrast to radio projects, clients can listen on-demand as opposed to planning their day around when a program airs. The audience can choose to stream online or download and get back to listening to the podcast at whatever point it’s helpful, starting and stopping whenever they want to. Tuning into a podcast does not require complete concentration, unlike recordings or video blogs.
To obtain a diverse client base, it is necessary to reach them. Podcasts are a great way to create a dialogue and build relationships. Your podcast is your tool to make the customers feel connected to the brand. Podcasts are useful to share experiences and engage the audience instead of merely advertising a product.
Compared to vlogging or video marketing, running a podcast is more cost-effective. This is a better option for small firms that don’t have a lot of marketing money. When compared to conventional video services, podcasting requires very little in terms of technology, talent, and post-production.
You can also work with relevant brands that target a similar market as you via podcasts, without directly clashing with your brand. Throughout the long haul, brand partnerships can make you grow your viewership and enhance conversions.
During the pandemic, India saw a drastic rise in podcast streaming. Since March 2020, the number of podcast listeners has gone up by 42%. As per Spotify’s survey with YouGov in 2020, 50 percent of Indians prefer to listen to at least one episode of a podcast in a week.
By the end of 2018, India had 40 million monthly podcast listeners, a 57.6 percent rise from 25.4 million the previous year. It is also the world’s third-largest podcast market, after China and the US, and is estimated to reach 17.61 million by 2023.
According to the Media and Entertainment Outlook 2020 report by PricewaterhouseCoopers, India has emerged as the third-largest podcast listening market in the world with 57.6 million monthly listeners. The PricewaterhouseCoopers report estimates that India will witness an increase of 30.4% compound annual growth rate in its monthly podcast listener base over the next five years.