What is Media Buying and PLANNING?
Online Media Buying and Planning is the procurement of the best possible online placement for any given ´AD WORK´ at the best possible price in order to achieve the best value for the deal. Online Advertisements gives you access to global audiences at low costs, so it is worth the effort.
What is Media Buying and Planning NOT?
Online Media Buying and Planning is not just about placements of ads on any position there is space available, it is strategically finding placements on sites where your prospective customers visit and can be targeted. It is very important to be at places where your customer can find you and are looking for your services.
We do an exhaustive research on the target audience for your brand, their behaviour and interests and what type of medium will work best to reach the largest number of consumers with the most effective method. After considering all these above-mentioned aspects, we determine the best ROI deal to create worth of every single rupee you spend. Various parameters such as Fixed cost CPC, CPM, CPL, Cost Per Conversion etc. are carefully considered and chosen to get optimum results.
We make the best use of every opportunity and channel available to get you the results you desire.