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Explaining Negative SEO

When someone tries to lower your rankings, it is referred to as negative SEO. It does not include lowering of your website’s ranking due to some competitor’s website but when someone purposely tries to bring your website down through bad tactics. An example of this is when someone links a porn or a casino website[...]
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How much time does it take for SEO to work?

Getting results from an SEO is a slow process.  It takes a lot of time for the SEO to settle on the web. On an average, it takes about 6 months for a brand new website, for an SEO to work. For an established website, it takes about 6 months to 1 year for the[...]
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How to Attract More Readers When Your Blog isn’t Doing Very Well

A human’s attention span lasts for about 8-10 seconds. If you cannot engage their attention, you will lose your viewers. There can be multiple factors contributing to their decision. The quality of the content, the topic and how relevant it is to them. If you write about the same stuff that everyone is writing, you[...]
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Save Money On SEO Using PPC

Everyone thinks that pay per click is an added cost, but actually, it is not a bad expense. The key is to target the right keywords. SEO work takes a long time. One should always choose keywords in such a way that the right keywords are targeted from the money point of view. One can[...]
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7 Things to Include In Your Content Promotion Plan

Have a checklist ready Having a checklist makes it easy to identify and prepare for each step of your online promotion plan. Creating a checklist also makes it easier to allot tasks to team members and make sure that everyone is clear on what they have to do in terms of the project. Make a[...]
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Why You Shouldn’t Take YouTube for Granted

YouTube is the second best search engine of the word and an integral part of everyone’s life. YouTube has turned into a phenomenon of communicating visually and the it provides liberty to convey your own thoughts. It has become a medium to educate the mass in a more personal and entertaining manner. It helps you[...]
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How To Ensure Consistency in Your Content Marketing

Content marketing is a vast field with infinite topics to talk about. But as independent and exploratory as it is, content marketing can be tedious to stay consistent with in the long run. There are a couple of ways through which you can ensure that you don’t get stuck in that whirlpool of confusion. Set[...]
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How to Fix Declining Search Traffic

There can be various reasons for loss of traffic particularly when you haven’t changed anything in your content marketing plan. One reason could be the link algorithm which might be spamming or maybe your content is outdated and redundant. Another reason could be that the User experience of your website is not that great. One[...]
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